Brazil: Brave New World

Interview
Escrito por Rodrigo Lanari

Wine Intelligence joined a live transmission on the Brazilian wine market, hosted by Robert Joseph and Polly Hammond on the Real Business of Wine​'s channel

The debate promoted by the platform Real Business of Wine (RBW) has explored major trends for wine in the Brazilian market, with the participation of wine writer Marcelo Copello, Miolo Wine Group's Export Manager, Anderson Tirloni, and Wine Intelligece's Brazil Country Manager, Rodrigo Lanari. The live meeting was broadcasted on may 12th and it is now available at RBW's YouTube channel.

Find out more on RBW's website!

Wine Intelligence joined a LIVE transmission on the wine business, hosted by Robert Joseph, now available to watch onReal Business of Wine's YouTube channel. During the talk, Marcelo Copello​, Anderson Tirloni and Rodrigo Lanari have discussed major trends in the Brazilian wine market and the impacts of the Coronavirus pandemic on our sector, to an international audience of wine professionals.

To receive Winext's articles, subscribe to our newsletter and follow our pages on Facebook and LinkedIn!

Cover photo:  Tim Johnson on Unsplash

Read more on the wine market
Will it happen?
Will it happen?

Since 1999, Mercosur and the European Union have been negotiating a free trade agreement that aims to eliminate tariffs between the blocs over an eight-year period. For wine, the gradual reduction of the 27% tax until 2033 will make European labels more competitive in Brazil and is expected to shift the balance of the imported wine market.

Young Consumers and the Future of Wine
Young Consumers and the Future of Wine

From new packaging to emerging regions and fresh appeals to capture the attention of young consumers, the world of Bacchus is reinventing itself to stay relevant and attract new generations.

Sustainability in the Wine Industry: A Look Beyond the Vineyard
Sustainability in the Wine Industry: A Look Beyond the Vineyard

Sustainability extends beyond the vineyards into practices such as innovative packaging solutions, green logistics, and consumer education. However, it is essential to avoid greenwashing to ensure credibility and consumer trust.

5 Wine Market Trends for 2024 and Beyond
5 Wine Market Trends for 2024 and Beyond

In this edition, we delve into the major trends shaping the wine market in recent times and expected to remain in vogue for the coming years.

5 key trends behind the wine boom in Brazil
5 key trends behind the wine boom in Brazil

Against the backdrop of a global decline in consumption of 6.5%, Brazil posted more growth than any other of the 20 leading beverage markets. Find out about 5 trends that help to explain why Brazilians increased wine consumption in the context of the pandemic and social distancing.

Designing successful wine labels, with Neil Tully MW
Designing successful wine labels, with Neil Tully MW

A leading expert in wine branding and design for the international market, the Master of Wine reflects on the qualities of a successful wine label.

Brazil’s wine drinking population expands
Brazil’s wine drinking population expands

Between 2019 and 2020, the Brazilian wine market gained 3 million regular wine drinkers. Who is being recruited to wine, and what trends are we seeing in the market?

Global Wine Trends for 2020: Mid-Year Update and Impacts in Brazil
Global Wine Trends for 2020: Mid-Year Update and Impacts in Brazil

Under the global pandemic, find out how Wine Intelligence’s global trends for 2020 have so far held up and their impacts in Brazil.

How to build brands and create awareness in the world of wine? A conversation with Prof. Larry Lockshin
How to build brands and create awareness in the world of wine? A conversation with Prof. Larry Lockshin

Wine Marketing guru, Dr. Larry Lockshin reflects on the major trends for our industry and shares useful insights on how to build successful wine brands.

Brazil: Brave New World
Brazil: Brave New World

Wine Intelligence joined a live transmission on the Brazilian wine market, hosted by Robert Joseph and Polly Hammond on the Real Business of Wine's channel.

Rodrigo Lanari
Anterior

How to build brands and create awareness in the world of wine? A conversation with Prof. Larry Lockshin
Próximo

Identity and wine, with José Alberto Zuccardi