The UK based consulting firm Wine Intelligence has just launched its first-ever Brazil Routes to Market 2018 Report.
The Nelson Grapegrower's Magazine invited me to write a short article about the Brazilian wine market. You can find the full text here. Do you have a different impression of our country?
Wine Intelligence's latest report, Brazil Landscapes 2017, sheds light on a wine market once hampered by domestic economic and political unrest. Their latest analysis suggests that there are still opportunities to be exploited, and that growth is not far away as you might think.
Moving into the second half of the year, and still under the Olympics atmosphere, it is time to check how the Brazilian wine market has behaved up until now and what to expect by the end of the year.
The current political turmoil has brought an unprecedented economic recession in Brazil’s history. GDP is expected to fall by 4% this year and there are 10 million workers unemployed. So, given this cloudy scenario, how is the wine industry being impacted and what should wine producers do to guarantee a safe position and capture growth opportunities?
This academic paper explores the fundamentals of the brand building process of wine producers in markets where the wine culture is not well disseminated. Through in depth case studies, it identifies how premium brands became successful in Brazil. Awarded best thesis of the year Wine MBA 2009. Download it here.
O processo de planejamento de marca nem sempre é um caminho direto e objetivo. No entanto, eis aqui algumas reflexões que todo o gestor de marca deve(ria) levar em conta ao desenhar o seu planejamento.
Vinho e bicicleta e um clássico exemplo da miopia da nossa indústria em apoiar boas causas. Cono Sur irá patrocinar o Tour de France 2016, provocando a ira dos viticultores locais e patriotas de plantão. Eis um clássico exemplo da miopia da nossa indústria quando se trata de comunicação.
Em um oceano de promoções sem sentido, um exemplo criativo de como incentivar consumidores a abrirem aquela garrafa cuidadosamente guardada na última prateleira.
Aconteceu em Napa o quarto simpósio de escritores de vinho. Entre uma taça e outra, os participantes debateram os mais diversos temas relacionados a arte de contar uma boa história ao redor da bebida.