Reflections on the wine business and everything that surrounds it. Here you will find articles, reviews of other authors and news from this fascinating universe.
Viewing entries tagged
wine marketing
Against the backdrop of a global decline in consumption of 6.5%, Brazil posted more growth than any other of the 20 leading beverage markets. Find out about 5 trends that help to explain why Brazilians increased wine consumption in the context of the pandemic and social distancing.
A leading expert in wine branding and design for the international market, the Master of Wine reflects on the qualities of a successful wine label.
Under the global pandemic, find out how Wine Intelligence’s global trends for 2020 have so far held up and their impacts in Brazil.
Wine Marketing guru, Dr. Larry Lockshin reflects on the major trends for our industry and shares useful insights on how to build successful wine brands.
Wine Intelligence's CEO Lulie Halstead and Brazil Country Manager Rodrigo Lanari spoke to a packed audience of Argentinean wine producers about market trends in the US and Brazil and how Argentinian wines can perform well in these markets.
