Since 1999, Mercosur and the European Union have been negotiating a free trade agreement that aims to eliminate tariffs between the blocs over an eight-year period. For wine, the gradual reduction of the 27% tax until 2033 will make European labels more competitive in Brazil and is expected to shift the balance of the imported wine market.

From new packaging to emerging regions and fresh appeals to capture the attention of young consumers, the world of Bacchus is reinventing itself to stay relevant and attract new generations.

Sustainability extends beyond the vineyards into practices such as innovative packaging solutions, green logistics, and consumer education. However, it is essential to avoid greenwashing to ensure credibility and consumer trust.