Development, execution and follow-up on the activities of your brand plan.
- Facilitate access to key trade accounts (on and off-trade)
- Ensure availability and proper distribution of information, programs and objectives to your distributors and clients
- Develop, in coordination with the brand owner and local agencies, sales and marketing materials customized to the market needs
- Management, control and reporting of marketing budgets, depletion and inventory levels
Training & Communication
Work with and train personnel to spread knowledge throughout your network.
- Give training, education and advice to distributor’s staff and clients
- Work with distributor to optimize PR campaigns
- Facilitate access to local journalists, wine critics and bloggers
- Call on key customers to obtain support for programs
- Support events in a variety of formats
Make sure that all parts involved in the supply chain interact with maximum efficiency.
- Work with distributors to insure proper inventory levels
- Facilitate and support ordering and documentation processes
- Follow up on appropriate timeline of logistics